I am an Art Director, Designer, and Senior Creative who specialises in shaping luxury brands and crafting strategic, detail-driven creative. 

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My approach combines strategic thinking, conceptual rigour, and hands-on design expertise, I thrive where brand integrity, design excellence, and big-picture strategy intersect.​ I hold a Master’s degree in Business & Marketing and a Bachelor’s degree in Communication Design, which underpins my ability to marry creative vision with business insight.

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Currently Art Director for Crown Resorts, I bring extensive experience managing a national portfolio and overseeing multiple brands simultaneously (7 premium hotels, 28 restaurants/bars and over 10 additional lifestyle & retail brands), navigating complex organisational structures, and collaborating with diverse stakeholders to deliver end-to-end campaigns and high-quality production.

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I love slow mornings, local wine bars, long walks with the dogs, cooking, and gardening. I believe that great design – like a great life – is all in the details, and I carry that philosophy into everything I create, personally and professionally.